customer activity

в 2,2 раза

growth in average contribution amount

на 18%

new members

290

social-to-registration conversions

+41%

Starting Point

The project had a strong running community and regular sessions under the "Start Running in 21 Days" format. As it grew, it became harder to maintain discipline and transparency: attendance was tracked manually, participant progress was unclear, and missed-session rules were applied inconsistently. The team spent too much time reconciling lists, participants got confused about their status, and social content drove unstable registration traffic that depended on manual reminders

Result

Consistency became transparent and uniform for everyone. The team stopped wasting time on manual lists and reconciliation, participants now see progress and status directly in the card and drop out less often, and social media content converts to registrations more reliably because the path to action is now short and clear

Launched a digital stamp card in Apple Wallet and Google Wallet with fixed logic: 21 days in a row, progress shown on-card, and a missed day automatically resets the streak

Introduced QR-based check-ins at session locations to eliminate manual lists and speed up operations

Added quick links in the card for registration, schedule, and session announcements so users can move from content to action in one tap

Embedded motivation mechanics: day-by-day visual progress, participant status, and milestone markers throughout the program

Configured push reminders for upcoming sessions, post-visit touchpoints, and inactivity triggers to reduce drop-off and bring people back into the streak

Built social mechanics: participants could share progress more easily, and club posts drove more registrations

Built in scalability: unified rules, card templates, and communication scenarios that can be replicated when launching in new countries without rebuilding the product