attendance up

by 29%

membership renewals up

+37%

new customers

150

manual operations reduced

by 40%

Starting Point

A fitness center with two locations in Russia sold memberships, but the system was fragmented: different training formats were tracked manually, attendance and restriction rules were often explained ad hoc at the point of sale, causing errors and confusion, plus extra front-desk workload. Clients dropped out of routine, and the team lacked a system-level way to manage attendance and renewals

Result

Memberships became a managed product with clear rules and a unified standard across both locations. Attendance tracking no longer depended on manual spreadsheets or front-desk explanations, and scenario-based touchpoints helped maintain regular visits and move clients to renewal on time

Implemented digital memberships for different training formats: fixed-visit packages and unlimited memberships for a set period

Defined transparent rules for validity periods, visit deductions, and category-based restrictions

Established a single operating standard for both locations: unified membership types, rules, and accounting logic

Set up scenario-based notifications to support consistency and renewals: workout reminders, inactivity touchpoints, and pre-expiration renewal messages